Your business sign is often the first impression people get of your brand. If it’s not doing its job, you could be missing out on valuable foot traffic and new customers. Your sign may look fine to you, but if it’s not catching attention or clearly conveying your message, it’s probably time for a closer look.
Here are some common reasons signage falls short, along with tips on how to make yours work better!
Not Enough Contrast
When your text blends into the background, your message gets lost. A lack of contrast makes signs hard to read, especially from a distance or while people are on the move. Stick with strong color pairings that make your text stand out (think white on black or red on yellow) so your sign actually gets noticed.
Too Much Text
It might feel like a sign is your one shot to say everything, but that’s not how people read them. A long paragraph will lose viewers in seconds. Keep it simple. Include your business name, what you offer, and a short, clear call to action. A clean layout always makes a bigger impact than clutter.
Hard-to-Read Fonts
Stylized fonts can look nice in theory, but if they’re too fancy or narrow, people won’t be able to read them quickly. Choose bold, easy-to-read fonts that communicate your message clearly at a glance.
Bad Placement
Even the best-designed sign won’t work if people can’t see it. Ensure it isn’t obstructed by trees, poles, or parked cars. Think about where your foot and vehicle traffic comes from and position your sign so it’s in their direct line of sight.
It Just Blends In
If your sign looks just like every other one on the block, it won’t grab anyone’s attention. Unique shapes, colors, or lighting can help. You can also enhance visibility with window graphics, flags, or sandwich boards to break up the monotony of your storefront.
Ready for Signage That Stands Out?
If your signage isn’t pulling its weight, Hollywood Signs & Graphics is here to help. We serve businesses in the Portland, Oregon, area with custom indoor and outdoor signage, banners, vehicle wraps, wall murals, window graphics, decals, and much more. Whether you’re refreshing your storefront or launching a new venture, we’ll partner with you to create signage that’s bold, clear, and built to perform.
Visit us online to explore our full range of signage solutions and give your business the visibility it deserves!
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