Artificial Intelligence has made huge strides in the world of design. With just a few typed prompts, you can create stunning visuals in seconds. For many people, it has become a fun and easy way to generate design concepts or get inspired; however, when it comes to using those AI-generated images in real-world signage or graphics, things can get tricky.
Let’s break down the good and the bad.
The Good: A Powerful Brainstorming Tool
One of the best uses of AI-generated art is for idea generation. Whether you’re stuck on a concept or want to explore a certain aesthetic, AI tools can quickly offer a visual direction. Clients often utilize AI tools to convey their vision, which can serve as a valuable starting point for design conversations. It’s especially helpful for people who know what they want in theory but can’t quite describe it in design terms.
The Bad: Resolution and Reproducibility
Here’s where the problems begin. Most AI-generated images are of low resolution, making them unsuitable for large-format printing. When scaled up for a banner, wrap, or sign, these files become pixelated or blurry—definitely not the look you want for your brand. We often have to break the news that a great-looking concept won’t hold up on a full-size sign.
Another issue is that AI art isn’t always created with layering or vector formatting, which is essential for editable, print-ready files. Without those formats, designs can’t be easily color-separated, tweaked, or resized, which severely limits production options.
Not a Substitute for Branding
AI art also doesn’t replace true brand identity. A random cool-looking image might catch the eye, but it usually doesn’t say anything about who you are or what you offer. Signage needs to do more than look good; it has to be clear, legible, and brand-specific. That kind of design still takes human creativity and intention.
Get the Best of Both Worlds
AI can certainly play a role in the creative process, but it works best as a brainstorming tool, rather than as the final product. If you have an AI-generated idea, bring it to the professionals.
At Hollywood Signs & Graphics, we help businesses throughout the Pacific Northwest bring their vision to life with custom, print-ready designs that perform as well as they look. We can take your concept and turn it into a high-quality, production-ready design that works for signs, banners, vehicle wraps, wall murals, and more.
Visit us online to explore our comprehensive signage capabilities and discover how we can help you create graphics that are designed to last!
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