QR codes have become a staple in marketing and signage, offering an easy way for people to go from a physical sign to an online destination in seconds. They’re quick, convenient, and can help bridge the gap between your offline and online presence. But to get the most out of them, you need to know when and where to use them!
Where QR Codes Work Best
QR codes shine on stationary signage where people have time to stop and scan. This includes posters, window graphics, trade show displays, and point-of-purchase signs. These settings give customers a chance to safely pull out their phones and scan the code. They’re also most effective when linked to a specific page or offer rather than a generic website. For example, you might direct people to a menu, a coupon, or a sign-up form instead of your homepage.
When to Skip the QR Code
Not every sign is a good candidate for a QR code. Vehicle wraps, for instance, aren’t the best place for them. People passing by in traffic can’t safely scan a moving vehicle, and your code will likely go unused. Stick to locations where customers can pause, like storefronts, events, or indoor displays.
Build Trust and Transparency
These days, people are more careful about scanning random codes. Always include a brief description of where your QR code directs users, such as “Scan for our latest specials” or “Scan to download our guide.” This simple step builds trust and reassures customers that they’re heading to a legitimate page.
Make QR Codes Work for Your Business
QR codes can be a powerful marketing tool when used thoughtfully. They’re perfect for connecting your audience to a specific action or offer, but placement and clarity are key.
At Hollywood Signs & Graphics, we know how to make your signage work smarter. Whether you need window graphics, banners, wall murals, or custom trade show displays, our team can design and print signage that seamlessly and effectively integrates QR codes.
Visit us online to explore our comprehensive range of signage capabilities and discover how we can help your business stand out!
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