If you own a business in the Pacific Northwest, you’re already familiar with our unpredictable weather. Rain, wind, and even the occasional sunny stretch all play a role in how your signage holds up over time. That’s why it’s important to think about more than just design when planning your signs. Durability matters just as much as appearance!
Moisture and Rain Are Constant Factors
The Pacific Northwest is known for its rainy season, and that moisture can take a toll on outdoor signage. Materials that aren’t water-resistant may fade, warp, or peel. That’s why choosing the right materials, such as treated wood, aluminum, or high-quality vinyl, is critical. These hold up better under constant drizzle, helping your sign stay sharp and readable year-round.
Wind Can Wreck Poorly Installed Signs
Gusty winds can lift, bend, or even tear signs that aren’t properly secured. Freestanding signs and banners especially need a stable foundation and heavy-duty mounting. If you’re using temporary signage, like feather flags or sidewalk signs, consider wind-resistant bases or talk to a professional about the best placement options.
UV Exposure Can Fade Color Fast
Although we don’t always receive a lot of sunshine, UV rays can still pose a problem over time. Direct sunlight can cause colors to fade, especially on low-grade printed signs or untreated materials. Using UV-resistant inks and protective coatings helps your signage stay vibrant and readable for much longer.
Temperature Swings Can Affect Adhesives and Materials
Sudden changes from chilly mornings to warm afternoons are common here, and those shifts can cause cheaper materials to crack or peel. Adhesives on decals and wraps can weaken, especially if they aren’t applied correctly. It’s worth investing in materials rated for outdoor use in varying climates.
Signage That Works Rain or Shine
If your business signage isn’t built for the Pacific Northwest climate, it could end up costing you more in the long run. At Hollywood Signs & Graphics, we create signage that stands up to whatever the weather throws at it. From weather-resistant banners and building signs to vinyl wraps and window graphics, we’ve helped businesses throughout the region, including Portland, create signage that performs.
Visit us online to explore all the signage options we offer and discover how we can help your business stay visible, regardless of the season.
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