Floor graphics are a creative and practical way to communicate with customers while making the most of your space. Whether you are guiding foot traffic, promoting a product, or adding some flair to your store layout, floor graphics need to be designed with care to be both effective and safe.
Let’s take a look at the top design do’s and don’ts.
Do: Keep It Simple and Direct
A floor graphic should grab attention and convey your message quickly. Use bold fonts, clear imagery, and high contrast colors to make your graphic stand out. Since most people are on the move when they see a floor decal, keep the messaging short and direct. Think of phrases like “Line Starts Here” or “Scan for a Discount.”
Don’t: Overcomplicate the Design
A cluttered graphic is hard to read and easy to ignore. Try not to overload the space with multiple fonts, long text, or too many visual elements. A clean, minimal design will do a better job catching attention and guiding action.
Do: Choose Smart Placement
Location matters. Floor graphics work best in places where people pause or slow down, such as entrances, checkout areas, or product displays. Make sure your graphic is printed on durable, slip-resistant material that can hold up to regular foot traffic.
Don’t: Ignore Visibility
Avoid placing graphics in dark corners or near reflective surfaces. Make sure they are well-lit and visible from a standing position. If people can’t easily see and read the graphic as they walk, it won’t have the impact you are aiming for.
Do: Update Your Graphics Seasonally
Floor graphics are a great way to highlight temporary promotions, seasonal sales, or upcoming events. Refreshing them regularly keeps your store feeling current and gives repeat customers something new to engage with.
Floor Graphics That Work for Your Space
Effective floor graphics require the right combination of smart design and strategic placement. At Hollywood Signs & Graphics, we can create custom floor decals that are eye-catching, durable, and aligned with your brand’s goals. Whether you need one decal or an entire signage package, our team is here to help!
Visit us online to explore all our signage capabilities and see how we can bring your floor space to life.
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